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10 questions with CEO Charlie Ruddy

Emma Reay, Communications Officer

1. As CEO of Digital Infrastructure, can you tell us how the journey of starting your own business has gone so far?

Taking a business from a start-up is always challenging but can be very rewarding in equal measure. I am delighted with the progress we have made in the past 9 months since acquiring our code powers as we build a platform to deliver across 1 million homes by 2025.

2. What is your key ingredient for success?

The key ingredient to success is to employ people who love what they do and empower them to be the best they can be. When you work hard and enjoy what you do it is a fantastic combination.

3. How do you create a good work-life balance for yourself?

What I have found works for getting a good work life balance is committing to social and community-based activities where the skills I have acquired over the years can be put to good use.

4. How do you ensure the business is socially responsible?

We do this by delivering on our promises and having a strong moral compass around how we want to be treated, as well as how we should treat everyone. Be passionate, be respectful, have integrity, be hardworking and have fun!

5. How do you celebrate successes and achievements within Digital Infrastructure?

Rather than shouting from the rooftops about our successes, we move quietly along our journey to being a world class organisation who value safety, people, customer and quality. We will let our traction within the telecommunications sector show our success as we increase steadily.

6. What is the most important thing you tell yourself each day?

Building collaborative respective relationships where we help each other rather than try and destroy each other is my mantra. I don’t believe everyone else has to fail for me to succeed.

7. How do you help support your local community in your free time?

I have been a Level 1 football coach and committee member of a local chartered junior football club for the past 8 years. We have over 300 children aged between 5-17 and we create a safe environment where they can develop into young adults. I am also governor at a local community high school who teach over 1,000 students and have vice chair responsibilities for the finance committee.

8. Apart from coaching football, are you currently in any sports teams yourself?

I have been involved in the international pool circuit since 1999. I have played for my country over this period and had European title success as a team. My years of sports and professional work experience has afforded me the opportunity of managing the Irish Pool team and I continue to enjoy taking the next tranche of talent through the system.

9. You recently took part in the CEO Sleepout to fundraise £49,100 for homelessness in Manchester. Have you taken part in other charity work before?

I have championed many Charities across the world to give back to those less fortunate than ourselves. Some of the ones I have been involved in were:

• World Vision – I sponsored a child in a community in Brazil for 14 years.

• Cystic Fibrosis – Fundraising and awareness for the 66 Roses initiative.

• Brain Wave – This focus on people with head injuries.

• School Meals – Raising money to bridge the gap for 600 children in the Northwest.

• Social Services – Annual fundraising to buy present at Christmas for children in care.

• CEO Sleepout – Shining a light on homelessness

10. Finally, how do you spend your free time?

I love spending time with my wife Aimee, my four children and three grandchildren who I would like to thank for continuously supporting me. We make the most of every precious minute. I hope to leave this place in a better way than I found it for my children and grandchildren.